What is Online Marketing?
Wherever the buyers go, the business
follows and so does marketing. So when every body jumped on to the
internet, so did the brands. Today whether it is a small, medium or a
large-scale business, all have an online face, an internet presence. And
that’s the reason along with the name, address, contact number and
email id, there’s a mention of the website too in every visiting card.
It is good for the businesses to follow trend, but just
having a website on web world is like being born in the world without a
cry. And that’s where exactly marketing steps in.
Internet or Online Marketing, as the name suggests, helps in
boosting your visibility online. This can be done via the following:
Display Advertising: Web banners on third party websites.
Search
Engine Marketing (SEM): Increases site visibility in search engine
result pages via paid placement, contextual advertising and paid
inclusions.
Search
Engine Optimization (SEO): Uses organic methods to boost the visibility
in search engine page results by equipping the websites with keywords
and back links basis different algorithms used by different engines.
Social
Media Marketing (SMM): Since the world is out there socializing on
social media platforms such as facebook, twitter, etc. this new stream
of marketing deals with interactivity and drivability of traffic from
there on to your websites
Email Marketing: More direct form of marketing that reaches out to the existing or prospective customer.
Referral
Marketing: Promotion of products and services by giving referrals. Most
of the websites today have icons that ask the visitor to refer friends.
Otherwise word of mouth is how it spreads.
Affiliate Marketing: It is a practice in which business rewards one or
more affiliates for each visitor brought to their site by their
marketing efforts.
Content
Marketing: It refers to all sorts of content that can engage existing
or prospective customer, supply relevant information, hooks their
attention and build the consumer’s trust in the brand.
Which marketing path you take and what strategy you implement depends on business model and approach.
Not just for the established but for the newbies too, online
marketing is an economical way to reach out and attract traffic on the
website, leading to more awareness and sales. And more so, sharing,
referring, researching and online purchase of goods and services is now
trending high and is simpler and more effective, because every body is
online today.
Though traditional media has its own sect to attract via its
different strategies, however, online media when compared to television,
radio and billboard advertising is more flexible, feasible, economical,
convenient, interactive and reachable. A good online campaign any day
can grab more eyeballs and allows customer relationships to be
identified and managed easily.
Your online presence backed by online marketing can give your
buyers, a quick run through of your business. A smart online marketing
plan that uses relevant keywords, advertisements and banners showing up
at the right sites, use of meta-tags, PPC (pay per click) campaigns,
etc. can lead to targeted exposure. The people online are already
searching for goods and services; online marketing in given scenario
acts as an intelligent channel to drive them to your website. So, the
interested and prospective buyers for relevant goods and services can
reach you in no time.
So once your target consumer spots you, they can simply go click-click, siting on the chair and making purchases effortlessly.